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01.03.2013 PARIS | PUBLISHING | CARTIER | Accessories | ![](https://studiolwa.com/upload/images/thumbs/cartier-lookbook-02-R61gh.jpg)
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| Stylos, lunettes de soleil, briquets, foulards, ceintures… Cartier présente sa nouvelle collection accessoires 2013. Le lookbook révèle les lignes pures des objets de la luxueuse maison. Aérienne, chaque pièce, au centre de la page, attire toute l’attention, par une esthétique distinguée et minimaliste. Loin d’être superflu, l’accessoire devient alors l’essentiel. La mise en lumière saisit les moindres détails emblématiques de la marque — les trois anneaux, l’étrier… —, comme le savoir-faire historique de ses artisans. Lignes, fines esquisses, propositions poétiques, dessinées ou écrites en or, surlignent certains accessoires. Élégantes pointes d’humour qui s’allient admirablement au chic à la française, caractéristique de la maison Cartier. LWA a pris en charge ce projet de la direction artistique jusqu’à la composition graphique du catalogue.
ÉditionIllustrationLivres
Pens, sunglasses, lighters, scarves, belts... Cartier presents its new accessories collection 2013. The promotional site reveals the sleek lines of these creations from the luxury house. A digital gallery exhibits the accessories in a lively and dynamic fashion. Each piece is suspended in the centre of the page, attracting all the attention, with a distinguished and minimalist aesthetic. Far from being superfluous the accessory becomes essential. The lighting captures all the details of the iconic brand – the three rings, the stirrup... - like the savoir-faire of its craftsmen. Sketches, fine drawing, poetic propositions drawn or written in gold, underline certain accessories. Elegant touches of humour that marry well with the French chic characteristic of Cartier. LWA was responsible for the art direction of the project, from design to production and the online launch of the digital gallery. Journalists can navigate the collection hommes/femmes with ease, thanks to the ergonomic design, and download the 2013 catalogue.
Editorial designIllustrationBooks
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